A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.
“Keen storytelling and painstaking reporting . . . [with] the pacing of a literary thriller.” —The New York Times Book Review
“An insightful description of how entrepreneurs armed with little more than an idea have undermined powerful incumbents.” —The Wall Street Journal
“A fascinating, eye-opening adventure.” —Charles Duhigg, author of The Power of Habit and Smarter Faster Better
“An exhilarating behind-the-scenes look.” —Eric Ries, author of The Startup Way