The Unfair Advantage

The winner of the UK’s Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter.

“Crucial business advice that you won’t get anywhere else.”
—Derek Sivers, entrepreneur and author of Anything You Want

“A fast-paced read with excellent insights from a remarkable entrepreneurial story.”
—Daniel Priestley, author of Entrepreneur Revolution

“A masterful and thought-provoking book: a must for every entrepreneur regardless of the stage of your journey.”
—Byron Cole, Business Growth Expert and author of Self Made